Harnessing Generative AI for Business Growth: How Darren Branch of Involving Music Transformed His Workflow

Wednesday, June 4, 2025

Case Study: Generative AI Skills Bootcamp, Techosaurus

Who is Darren Branch?

Darren Branch is the founder of Involving Music, a solo entrepreneur who wears many hats—from strategist to marketer to creator—all while steering the daily operations of his business. Like many solopreneurs, Darren was already curious about AI and dabbling in natural language prompting, but his use of AI tools felt more like trial and error rather than a focused strategy.

A New Approach to AI with the ROAR Method

Everything changed when Darren joined the Techosaurus Generative AI Skills Bootcamp . Here, he discovered the power of structured prompting using the ROAR method—focusing on Role, Objective, Appearance, and Restrictions. This wasn’t just a tweak; it transformed how he interacted with AI, turning it from a novelty into an indispensable business partner.

Practical AI Applications in Darren’s Business

Here’s how Darren put generative AI to work, unlocking new efficiencies across his operations:

• Business Planning & Analysis
  Darren uploaded his business plan and key documents into a dedicated ChatGPT project, enabling richer, AI-driven conversations about his business. Using a clever reverse interview technique—where the AI probes and challenges assumptions—he crafted a focused 90-day work plan ahead of his website launch. This gave him clarity and direction he hadn’t fully captured before.

• Evaluating New Opportunities
  When collaboration offers come knocking, Darren uses AI to weigh the pros and cons objectively. This data-driven approach helps him avoid spreading himself too thin, which is crucial for any solopreneur balancing limited resources.

• Content & Presentation Creation
  By leveraging tools like Gamma.app, Darren swiftly converted existing business content into polished presentations. This streamlined his workflow for producing a digital handbook for his website, saving hours that might otherwise have been spent on design and editing.

• EPK (Electronic Press Kit) Development
  Darren is pioneering a new, AI-powered process to build professional-grade EPKs (electronic press kits) faster and more efficiently than traditional methods. This promises a competitive edge in marketing his music business with high-quality, timely materials.

Time and Effort Savings That Matter

Darren estimates that AI now shaves hours off every major task. Brainstorming, which once stretched over days or weeks, now happens in focused AI chats. Impressively, he replaced weeks of back-and-forth with a designer by crafting the perfect image concept in just 30 minutes using Sora, an AI creative assistant. That kind of speed is a game changer.

Business Impact and Confidence Boost

With AI taking on much of the heavy lifting, Darren feels more confident expanding his service offerings while maintaining professional standards. He’s hitting deadlines, managing costs, and keeping clients satisfied—a triple win that’s fueling sustainable business growth.

Final Thoughts

Darren Branch’s journey is a great example of how a thoughtful, structured approach to generative AI can revolutionize small business workflows. The Techosaurus bootcamp helped him unlock AI’s full potential—not just for saving time but for enabling smarter decisions, faster content creation, and stronger strategic focus.

For solopreneurs navigating the challenges of growth, Darren’s experience shows that embracing AI thoughtfully isn’t merely a productivity hack—it’s a doorway to new creative and business possibilities.

Story credit: Darren Branch, Involving Music