How AI Saves Time Without Cutting Corners
This is The AI Advent Series, a five-week run of practical reflections on how AI is actually being used day to day. Each piece looks at one theme that keeps coming up in my work, in our bootcamps, and in real conversations with people trying to make sense of this technology.
Introduction
There’s a strange assumption that if something takes less time, it must be lower quality. In the world of AI, that idea doesn’t hold up. Used properly, AI doesn’t cut corners at all. It cuts clutter. It cuts faff. It cuts the repetitive nonsense that slows you down, while giving you more space to be thoughtful, accurate, and human.
I was reminded of this yesterday during an interview for a postgraduate thesis. The questions were excellent and made me slow down and actually explain what happens behind the scenes in my day-to-day work. Halfway through, I realised most people never see this side of things. They see the output, though not the way AI quietly accelerates the parts of the process that genuinely need accelerating.
So here’s the honest version of how I use AI to save time, keep the quality high, and still stay true to my own voice.
The Awards Submission That Should Have Taken a Week
A good example landed the very same morning. We were completing our Somerset Business Awards entry. In past roles that kind of work has taken days. Entire teams pulling information together, combing through emails, rewriting content, checking numbers, adjusting tone, tweaking paragraphs, then tweaking them again.
This time it took about two hours.
Not because I let AI “write the submission”. That’s the trap people fall into. Anyone can do that, and what you get back reads like wallpaper. It has no depth, none of your experience, none of the nuance that an awards panel actually needs.
Instead, I do this:
- Load the criteria in.
- Add our examples, achievements, financials, and context.
- Then ask the AI to ask me questions.
That’s the bit people miss. The tool isn’t writing it for me, it is training me to think more clearly about what I want to say. It spots gaps, prompts detail, challenges vague statements, and basically behaves like a very patient colleague whose only job is to help me produce something worth reading.
By the time I begin polishing the final version, all the heavy lifting has been done. Not replaced, just done faster.
How My Content Pipeline Completely Changed
The biggest change, though, has been in how I share news, analysis, and commentary. Before AI, writing a blog post or industry update took time. Real time. Researching sources, comparing articles, noting contradictions, pulling out a narrative, drafting, editing, shaping the final piece, then rewriting shorter versions for social platforms.
I enjoyed doing it, though the process was slow enough that interesting ideas often ended up on a list rather than out in the world.
Now the steps are the same, though they’re augmented. It’s still me. It’s still my thinking. It’s just supported.
A real example from a typical lunch break
I read a story. Something interesting. Something worth sharing.
The moment I decide I want to talk about it:
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I drop the link into AI.
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Ask it to find every other reputable source on the same topic so I’m not relying on a single outlet’s interpretation.
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It gives me a balanced overview rather than one framing.
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Then I ask it to interview me.
- What caught my attention.
- Why it matters.
- What it means for businesses.
- What it means for the wider tech landscape.
Those questions pull out my own thoughts much quicker than staring at a blank screen.
From there:
- My style-trained model drafts a first version.
- I tidy it, refine it, correct it, and shape the message.
- Press publish.
- Another tool takes the blog and creates social-ready snippets, which I approve.
Sometimes that whole cycle takes ten minutes. Sometimes it takes an hour if it is more complex. Either way, it is dramatically faster than before, and the quality is higher because I’m not bogged down in admin.
Speed Without Laziness
There’s a misconception that saving time somehow cheapens the process or lowers the bar. I see it the other way. Speed isn’t the enemy of quality. Rushing is. AI helps you get to the thinking faster. That doesn’t mean you think less, it means you think more.
The best analogy I use is this:
AI is a calculator for human speech.
A calculator:
- Doesn’t make you good at maths.
- Doesn’t remove the need to understand the problem.
- Doesn’t remove the need to check the answer.
It just handles the bits that take ages, so you can focus on the parts that matter.
AI is exactly the same. You still have to:
- Know your topic.
- Brief it properly.
- Check the sources.
- Add your voice.
- Use your judgement.
There is no shortcut there. AI cannot give you experience. It can only help you express it more efficiently.
The Librarian Analogy
Before AI, researching a topic was like going to a librarian and asking for books. They would hand you a stack, and you’d spend hours reading, comparing, summarising, and making notes.
With AI, the librarian still finds the books. Though now:
- It reads them.
- Summarises them.
- Compares them.
- Flags contradictions.
- And gives you the parts that matter.
You still need to check its work, of course. You still need to ask, “Where did this come from?” But the time between curiosity and clarity collapses.
That isn’t cutting corners. That’s removing friction.
The 80 Percent Rule
This is something we teach on the bootcamp and use ourselves every day in our business.
AI output is only ever 80 percent complete.
Anyone who copies and pastes that 80 percent verbatim without thinking is essentially gambling with their reputation. They might get away with it once or twice, though it won’t hold up over time.
The last 20 percent is where your integrity sits:
- Your voice
- Your judgement
- Your corrections
- Your insight
- Your sense of what is right or wrong
- Your responsibility
AI accelerates the groundwork. You finish the work.
Conclusion
AI saves time by removing drudgery, not by removing thought. It gives you a cleaner path to the parts of your work where your value really lies. For me, that means I can spend more time thinking, analysing, and creating, and less time formatting, restructuring, and repeating tasks that add no meaning.
Used properly, AI doesn’t reduce quality. It raises it. It lets you work faster without compromising the care you put into the output.
And the best bit is this: Speed frees you up to think more, not less. That’s why it works.