Case Study: From Blank Page to Builder: How Reece Levelled Up His Career with AI

Before the Generative AI Skills Bootcamp, Reece Preston’s world was very much the classic digital-marketing toolkit: website updates, SEO polishing, social content and the odd design task. Useful, solid, dependable - but not exactly life-altering. He’d dipped a toe into AI to dodge the tyranny of the blank page, but that was about it. “Curiously sceptical,” as he puts it.

Then his director heard Scott speak, spotted the ROAR format in action, and basically said go - this is the future. And that nudge changed everything.

The Bootcamp That Opened the Door

Things ramped up quickly. The moment AI shifted from “handy writer” to “actual build partner” was huge. Perplexity Labs dropped, Scott casually demoed an app being generated live, and Reece had his lightbulb moment. Suddenly the world wasn’t just about ideas - it was about making things.

Techosaurus’ teaching style helped: practical, hands-on, no faff, no theory monologues. That approach clicked instantly. Early wins came fast, especially when he started spinning up CustomGPTs and sharing them around like sweets.

From User to Builder

The real turning point? Using AI to build a website, launch it, and then being guided step-by-step through hosting and deployment. Not just answers - proper mentorship. That unlocked everything.

Soon he was building workflows that genuinely mattered. His first proper CustomGPT took a single idea and spun it into a blog, LinkedIn post and Facebook post, each tailored to its audience. Simple, powerful and confidence-boosting.

And with that came a shift in mindset. Instead of hunting for off-the-shelf tools, he started creating solutions. Products, even. Approaches that once felt miles out of reach suddenly became doable.

mysa Digital - a collection of services provided by Reece Preston, made possible with AI

AI in the Day-to-Day

These days, AI handles a huge chunk of his workflow — especially code. It researches, prototypes, analyses and helps him improve the products he builds. Not so much hours saved, but barriers removed. And the proof is right there in the tools he’s built: BuzzBoard, ScratchBoard and Pondera — all brought to life with AI as the co-developer.

mysa Digital - a collection of services provided by Reece Preston, made possible with AI

Behind the Scenes at Techosaurus

Reece’s work with Techosaurus is very much the backbone sort. He turns feedback into marketing gold, keeps the brand sharp and moving, and quietly makes things easier for the team.

Right now he’s deep in a video-interview campaign powered by AI at every stage - research, structuring, editing and packaging. It’s the kind of project that simply wouldn’t exist without the skillset he’s developed.

Stepping Up as an Associate

Becoming an Associate wasn’t a hard decision. It felt like joining a journey he genuinely believes in. A shared mission. Shared values. Plus, a chance to stretch beyond B2B thinking and build things that actually touch people directly. Out of the comfort zone? Absolutely. But the good kind.

When asked where he adds the most value, he’ll shrug modestly — but the truth is stark: he’s become the quiet engine of AI capability inside the organisation.

Confidence, Capability and Growth

Reece now stands in a completely different place compared to the start. He’s confident speaking about how AI works, how to use it properly and how to get the most from it at work. He’s trusted as the “AI expert,” and he’s surprised even himself - not just by the tools he’s built, but by being able to stand up, teach and guide others.

mysa Digital - a collection of services provided by Reece Preston, made possible with AI

Looking Ahead

The future of digital marketing? Already shifting. With agentic browser tools taking on the boring bits, marketers get to spend more time on the engaging, human stuff. Reece is itching to apply AI to more client-facing projects — both to streamline admin and to produce higher-quality work.

And for anyone out there thinking AI is “too technical” or “not for them,” he’s blunt but reassuring:

“Get some training. Go in with an open mind. Let it take you on the journey.”